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I created 25 unique Caddle-branded icons with visual stability and legibility, expressing core concepts in a simple and friendly manner.

Role: Designer
Fields: Icon Design
Published: 2020

A special thanks to Ransom, CEO at Caddle, for his trust and providing me creative freedom in the icon creation process.

︎Early stage sketches include multiple visual explorations of a single concept, and the final direction often involved a combination of ideas through experimentation.

︎ Final concepts were chosen and refined, though tweaks came later in the process.