Devarim Design: Logo Identity

CONTEXT
Devarim Design is an AI tech company that develops cognitive assistant software, offering relief to those with cognitive burdens.

I met Joanna, the founder of Devarim Design, through a mutual friend. Ever since our first meeting in 2019, I’ve designed three logos for Joanna.

Devarim Design’s logo holds a very special meaning; closely resembling the Chinese character, 门 (door), the logo symbolizes new doors and opportunities enabled for users through the company.

Thank you to Joanna for her trust and openness to new ideas.

Role: Designer
Fields: Logo Design
Published: 2020



Logo Meaning


Joanna expressed the importance of incorporating her Christian faith into the identity of the logo.
Non-gradient versions of the logo were created to accommodate use cases that lowered gradient quality. 

cJoanna and I went through several meetings before agreeing on the final iteration.


Applications

Mark
︎  © 2020 Tracy Xie  ︎