
Kome Yogurt︎︎︎ is a yogurt store based in Toronto.
To signify an elevated experience without conveying exclusivity or stoicism, logo variations and hand-drawn illustrations are carefully implemented to emulate warmth and playfulness.
To signify an elevated experience without conveying exclusivity or stoicism, logo variations and hand-drawn illustrations are carefully implemented to emulate warmth and playfulness.
Role: Designer, Art Director
Fields: Brand Identity
Published: 2021
Fields: Brand Identity
Published: 2021




The Japanese-inspired, self-reflective store icon is rooted in tradition and humility. It grounds the brand in its Asian origins while mediating Western elements.
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Through early research, it was evident that although accessible, many are not aware of the “yogurt in a takeway cup” concept. Education on the overall idea and positioning had to be obvious, and some hand-holding was required: what to think about a relatively new concept, when to consume it, why people should, etc.

The assets are rooted in repeatable, recognizable elements that can be expanded to other use cases.









From Social:


Progress work:



