Kome Yogurt︎︎︎ is an up-and-coming yogurt store based in Toronto. Using Eastern café influences as a springboard, I conducted user and strategic research to execute an elegant, mature brand for the novel concept.

The challenge was to signify an elevated, quality experience without conveying exclusivity or stoicism. Logo variations, playful illustrations, and relatability were implemented to emulate warmth and personality.
Role: Designer, Art Director
Fields: Brand Identity, Packaging
Published: 2021

The Japanese-inspired, self-reflective store icon is rooted in tradition and humility. It grounds the brand in its Asian origins while mediating Western elements.

I conducted brand impression tests early on to learn about general conceptions of the product, subsequently adding layer of branding from insights.

Although accessible,  many are not aware of the “yogurt in a takeway cup” concept. Education on the overall idea and positioning had to be obvious. Some hand-holding was required: what to think about a relatively new concept, when to consume it, why people should, etc.
Early educational infographic draft
The assets are rooted in repeatable, recognizable that can be expanded to other use cases.
From Social:
Progress work:
*Prelim work copyright ︎ Tracy Xie
︎  © 2021 Tracy Xie  ︎