Mind Over Grind is a 5K walk/run organized by Sensibill︎︎︎ for the Centre for Addiction and Mental Health (CAMH)︎︎︎. 2019 was its inaugural year.
Using way-finding imagery and basic shapes, I created a simple event identity (signage, apparel, and digital assets) that contrasted the “hustle” and “grind” sometimes prevalent in workplace cultures.
Using way-finding imagery and basic shapes, I created a simple event identity (signage, apparel, and digital assets) that contrasted the “hustle” and “grind” sometimes prevalent in workplace cultures.
Role: Designer
Fields: Brand Identity
Photos: Dumebi Ihejieto
Published: 2019-2020
A special thanks to Emma Orser-Cornie and Nnolika Daniel for coordinating with vendors and making my designs come to life.
Fields: Brand Identity
Photos: Dumebi Ihejieto
Published: 2019-2020
A special thanks to Emma Orser-Cornie and Nnolika Daniel for coordinating with vendors and making my designs come to life.
Although there was no in-person event in 2020, the team still had fun putting together a virtual run, with new apparel and an updated identity.
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