Mind Over Grind is a 5K walk/run organized by Sensibill︎︎︎ for the Centre for Addiction and Mental Health (CAMH)︎︎︎. 2019 was its inaugural year.

Using way-finding imagery and basic shapes, I created a simple event identity (signage, apparel, and digital assets) that contrasted the “hustle” and “grind” sometimes prevalent in workplace cultures. 
Role: Designer
Brand Identity
Dumebi Ihejieto

A special thanks to Emma Orser-Cornie and Nnolika Daniel for coordinating with vendors and making my designs come to life.
Although there was no in-person event in 2020, the team still had fun putting together a virtual run, with new apparel and an updated identity.

︎  © 2023 Tracy Xie  ︎