Sensibill—Fintech Branding︎

Sensibill is a Toronto-based fintech company that develops expense management solutions for financial institutions.

I joined Sensibill in October 2018 as an in-house designer, and I’ve had the pleasure of building digital, print, and spacial experiences for the company.

I also research and execute visual strategies as the company scales, so refreshed brand guidelines reflect Sensibill growth.  

A special thanks to Natta Summerky for her ongoing mentorship and patience.

Role: Designer
Fields: Brand Identity, Illustration, Art Direction, Animation 
Published: 2018-Present

Blog Headers
Consistent and fun illustrations accompanying blog content, Character illustrations from Adobe Stock.

Webinar Identity.
Creating a well-rounded online webinar identity via consistent presentation, social, and landing page assets.

Interactive Quiz
Created on Ceros (you can also try it out here).

Visual accompanyment on ethical data culture.

Video work
Demo videos for sales pitches. client marketing, and product MVPs.

Optimized for blog and email.

Social Media banners
Current Twitter header, with image taken in-house.

Social Media Curation
Photography, social graphics, and strategy.

Internal Invitation
For Sensibill’s 6th Anniversary.

Can’t share this one yet—but soon!

︎  © 2020 Tracy Xie  ︎