Kome Yogurt
Crafting a culturally rooted identity2022
Brand Identity, Art Direction, Illustration
As the sole designer, I developed the full identity from independent research, cultural references, and a direct founder relationship. The central design challenge was balancing cultural specificity with accessibility, and elevation with warmth. The resulting identity draws on hand-drawn illustration, rounded sans-serifs, and a considered colour palette, forming a visual language that honours its East Asian references without losing its sense of joy.