Mitsubishi North America
Keeping a legacy auto brand culturally present
2021-2022
Campaign, Art Direction, Motion, Social
Mitsubishi Motors has loyal fans and a broad North American market, but a complex product story to tell across an ever-expanding range of digital formats. I owned creative across campaigns, sponsorships, and platform-specific executions, presenting concepts directly to the client and seeing them through to launch. Standout work included motion explainers built around real consumer questions, making a technical product feel approachable. Several social concepts grew into recurring series, shaping the brand's ongoing content rhythm.