Mitsubishi North America
Agency: Critical Mass2021-2022
Campaign, Art Direction, Motion, Social
Mitsubishi Motors is a legacy automotive brand grounded in reliability, engineering, and accessibility, with a presence across a broad and evolving North American market. Mitsubishi’s communications are designed to adapt across formats, audiences, and wide-ranging ad placements. In addition to maintaining a reach through these touchpoints, we also extended the brand across modern campaign moments and collaborations while maintaining an active and consistent social presence.
Working in collaboration with the client’s marketing team, I contributed to digital and social campaigns spanning regional rollouts. Work included a key sponsorship with School Night, a live music series, and design across large-scale sales events. I also supported on art direction with large photo and video productions, translating big ideas into actionable pieces.