Square Gift Cards

Injecting play into Square's gift card collection

2025

Illustration

Square's gift cards are a practical product, a way for small businesses to offer something personal to their customers without the overhead of custom design.

Working independently from concept to illustration to copy, I designed a whimsical illustration system, seasonal enough to work year-round, with a distinct storybook visual language and messaging to match. The small business copy, Shop Small, Support Local, was a deliberate strategic choice, rooted in Square's broader pivot toward neighbourhood commerce and familiar faces.

Index

Scroll to top