Square more — Tracy Xie

Square: Staff Products

Unifying Square's Staff product into a coherent ecosystem

2022-2025

Brand, Web, Animation, Art Direction

Square powers more than four million sellers, from solo entrepreneurs to international chains. Across its product ecosystem, visual coherence isn't just aesthetic: it's how customers understand that everything works together.

I designed across Square Payroll, Advanced Access

, and the broader Staff suite to build that coherence from the ground up, remixing brand elements into fresh combinations, driving consistency across key touchpoints, and owning visual design through Payroll’s full repositioning, from renewed strategy through launch.

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