Square: Staff Products

2022-2025

Brand, Web, Animation, Art Direction


More than four million sellers run on Square, the only platform of its kind designed for solo entrepreneurs and the largest international chains.

Across the Square Staff product suite, my work extended brand systems across web, social, and launch moments, maintaining consistency while pushing the system forward thoughtfully.


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Square Gift Cards

2025

Illustration


Physical card redesigns for Square’s Gift Cards product, including small business messaging and seasonal iterations.  

China Guide

2025

Just For Fun


A guide to traveling in China.

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Mitsubishi North America

2021-2022

Campaign, Art Direction, Motion, Social


Mitsubishi Motors is a legacy automotive brand grounded in reliability, engineering, and accessibility, with a presence across a broad and evolving North American market. 

Mitsubishi’s communications are designed to adapt across formats, audiences, and wide-ranging ad placements. In addition to maintaining a reach through these touchpoints, we also extended the brand across modern campaign moments and collaborations while maintaining an active and consistent social presence.

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GoodCell

2021

Brand, Web, Campaign


GoodCell is a biotechnology company that specializes in genetic screening and stem cell storage. 

Working with the Critical Mass team, I developed webpages, social media assets, and additional digital deliverables that simultaneously expanded Goodcell’s brand identity.

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Kome Yogurt

2022

Brand Identity, Art Direction, Illustration



Kome Yogurt is a yogurt store based in Toronto. I crafted the full identity from concept to production. 

To signify an elevated experience without conveying exclusivity or stoicism, logo variations and hand-drawn illustrations are carefully implemented to emulate warmth and playfulness.


Modern Man

2020

Illustration


Modern Man is a personal project inspired by Arcade Fire’s track of the same name, created to celebrate the 10th anniversary of its source album, The Suburbs.

The series of illustrations explores the monotony of everyday life, its subsequent collective existential anxiety, and a pursuit of the American Dream that is seemingly unending.

Sidetracked

2023

Brand Identity, Illustration


Sidetracked is a Subtack covering music, film, and culture.

I developed a playful identity across key branding moments for the blog.

Jen Moon

2022

Design

Design and promotional photography for Toronto-based musician Jen Moon’s new single, 136.

Single cover photo by Andrew Lee.



Suspended in Acid

2022

Illustration, Animation

Suspended in Acid is a techno DJ show founded by Tanya Sahni.

Tanya and I were inspired by Japanese and suburban horror; the set of three moving illustrations are primarily created for Mix covers and social media promotion usage.

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